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Marketing Techniques
Digital Marketing Services are vast, involve a lot of acronyms and each one is a speciality in of itself, which makes choosing the services you want difficult. So below you will find the different techniques, strategies and areas of marketing I provide along with what they are and why they're important.
However, the great thing about a consultant is that you don't have to know exactly what you want or need because I can use all that I know to let you know what will help you. Sometimes it's not always easy to understand why your efforts aren't working. You might think that your social media presence isn't doing enough and may you need funnels or social media, but it might be a different issue like SEO or a high home page bounce rate.
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Content Marketing
Content is the writing and media that fills the entire internet. Without content the internet doesn't exist and without content marketing, there is no digital marketing. Content Marketing includes:
Copywriting
Website Copywriting
Blogging
White Papers
Subscriber Content
Articles
Email Marketing
Newsletters
Video
Infographics
Social Media
Copywriting
Website Copywriting
Blogging
White Papers
Subscriber Content
Articles
Email Marketing
Newsletters
Video
Infographics
Social Media
Search Engine Optimization
SEO is critical for a website to show up in search results. Without SEO, people can't find your website. SEO involves keyword research, keyword ranking, metadata, link building and content marketing.
Website Design
Every business should have a website. Websites provide credibility, branding, messaging and lead capture opportunities that are not available elsewhere. Your website is the home base of every digital marketing strategy.
Marketing Strategy
Much of modern marketing is offered as smaller chunks, focusing on the website or the social media or lead nurturing. The BEST marketing requires many of these techniques not just one or two. The strategy comes from putting the right ones together for your business and determining how to maintain those strategies in an ongoing process.
Conversion Rate Optimization
You can't throw a bunch of words on a website or social media or any other content and expect clicks. The content needs to flow and appear in specific ways to lead your potential client to the action you want (conversion), which might be to buy something, sign up for something, join something, etc.
Analytics & Metrics
Analytics provide data on how website and social media viewers behave when interacting with your content. This data can be organized into metrics and KPIs (Key Performance Indicators), which are analyzed and used to optimize your content and increase conversion.
Lead Generation & Nurturing
Leads are potential clients. Lead capture is when you receive their contact information. This gives you an opportunity to nuture them into buying. Lead nuturing is about following up with the lead and converting them to buy via messaging and direct sales techniques.
Social Media Engagement
Social Media is an important marketing tool but only if it's done right. The number one goal in social media marketing is to increase engagement behaviors like follows, likes, comments, watches, clicking links, etc.
Branding & Brand Storytelling
Branding require graphic design as it involves creation of consistent imagery to represent your unique business and offerings. Brand storytelling backs up that imagery with engaging copy that endears readers to the brand.
Marketing Research & Analysis
The best writers and marketers are all about research. Research skills are critical for keywords, competition, brand storytelling, interviewing and more. Some research is done online, but the best researchers aren't afraid to pick up the phone and ask a stranger questions. Analyzing the information collected leads to improved marketing for your business.
Story Based Marketing
From the very beginning, humans have used storytelling to organize and make sense of life and the universe. It is the best way to communicate a message in a way that will spark emotion and emotion converts.
Collaborative Marketing
Partnering with other businesses and influencers is a highly effective ways to increase exposure through shared audiences. It also leads to link building which is the most important factor in SEO.
B2C: Business to Consumer Marketing
B2C marketing requires a different focus than marketing to businesses. Target audience, messaging, funnels and other strategies are used to connect with the individual consumer.
B2B: Business to Business Marketing
B2B marketing focuses more on fostering long-term relationships, brand positioning, advertising, niche fields. Additional strategies are designed to target business needs.
Email Marketing & Newsletters
Email marketing is a strategic tactic for funnels, lead nurturing, returning customers and brand saturation, to name a few. It is a highly effective form of content marketing. As a former journalist and editor, I'm familar with layout, typography and graphic design, all the skills needed to create stunning looking newsletters.
Ecommerce Websites
Professional businesses have ecommerce and payment providers built into their websites along with stores for products or pricing & packages for services.
PPC Advertising
Pay Per Click Advertising is a form of targeted advertising where you do not pay for the ad but for the positioning and level of clicks and views it receives. A cap prevents the ad from going over a specific amount. Targeting allows you to show the ad only to people who fit your target audience making this form of advertising some of the most effective for high ROI. This is how Google Ads, Facebook Ads and other social media advertising works. Whereas, traditional advertising requires you to pay for the ad upfront without a way to measure its success directly. With my graphic design and sales copy experience, I have all the skills to write, design and post your targeted ads.
Responsive & Integrated Websites
Responsive websites can change and still look correct on mobile devices like phones and tablets. Responsive websites are a professional must in the digital market. Integrative websites are equipt with functions beyond text and buttons.
Project Management
Project management is critical to achieving team goals efficiently while also meeting deadlines and staying within the budget. I have experience managing project small and large, those with small teams and large teams. According to the Project Management Institute's 2018 study, poor project performance can lead to an average of 9.9% of waste from every dollar spent, 32% of budgets are wasted from failed projects, and 52% of large projects struggle with scope creep.
Blogging
Blogging is an often overlooked, yet key piece of content marketing and digital marketing. Creating more content leads to increased website traffic. It starts the funnel and conversion process. Finally, It also establishes expertise and brand positioning which leads to trust, conversion, client loyalty and postive word of mouth through sharing and social media.
Landing Pages
There are many types of landing pages and the best sites use more than one. These are pages that potential customers land on for specific targeting based on specific keywords. Landing pages are also used for website home pages, pop up sign up forms and more.
Review Building
Both physical and online businesses have better success with great reviews which provide social proof that you have quality products and services. It's unethical for anyone to sell you their reviews but with review building, you will gain real reviews from loyal customers.
Public Speaking & Teaching
In addition to being an author, writer, and digital marketing consultant, I am also a talented public speaker and have taught many workshops at conferences, colleges and other locations across the country.
Website Copywriting
Website copy isn't as simple as writing who you are and what you do. It requires a specific style, tone and SEO & CRO for truly optimized content.
SEO: Link Building
Link building is one of the most important types of SEO marketing. For the highest rankings on Google and Bing, search engines look for websites that a bunch of other websites have linked to. How do you get other sites to link to yours? That's what link building is all about.
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