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Extreme Metal & Paint
Full-Stack Marketing Manager
Customer Journey Optimization | Digital Strategy
Brand Revitalization & Growth
"I couldn't get my business back to where it was before the 2008 recession. I needed to find the best digital marketing services to get me back to where I was, but I never expected the level of growth Stephanie provided. In the first year of working with her, we doubled our gross sales and saved money by trimming the marketing budget."
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Chris Odom, Owner,
Extreme Metal & Paint
The Company
Extreme Metal & Paint, a classic car restoration and customization shop, was a rising star in the hot rod industry featured in magazines and television show, until the 2008 recession when business all but stopped. They survived the worst but never got back to a place with strong margins. I was brought in to bring the company's digital marketing strategy up to modern standards, but first, I had to address foundational service and communication breakdowns that were sabotaging customer relationships and profitability.
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The Challenge
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No onboarding, exit, or billing procedures—leading to 30–70% profit loss per project
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Negative word-of-mouth due to inconsistant billing and a lack of transparency
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Outdated website, weak brand presence, and inconsistent digital engagement
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Strategic Initiatives
1. Customer Journey Overhaul
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Conducted market research and mapped out target customers and customer journeys
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Created customer contracts outlining mutual expectations specifically around change orders and scope creep
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Designed onboarding and delivery procedures to ensure communication, payment collection, and service consistency
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Reformed billing: introduced weekly invoices with running totals to increase transparency and payment frequency
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Trained shop and office staff on procedures and CRM use
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2. Brand Modernization & Digital Optimization
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Redesigned website for SEO, UX, and CRO
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Added photo/video content, social proof, and ecommerce functionality
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Commissioned logo redesign; launched branded merchandise via print-on-demand
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3.Multi-Channel Engagement Strategy
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Engaged audience and grew social media following on Facebook, Instagram, and Youtube
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Created original photo/video content, content calendar, and increased overall engagement
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Developed social media guidelines and trained staff for long-term maintenance
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The Outcome
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Gross revenue increased by 100% in the first year
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Drastically reduced refund requests and unpaid invoices
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Shop saw its first significant growth since the 2008 recession
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Top customer spend increased from ~$50K to $800K+
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Growth enabled new tools, benefits, staff, and paid training for staff
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Stronger brand presence, improved referrals, positive reviews, and customer satisfaction
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Customers were converted into brand loyalists and advocates