Strategic Creative
marketing leader

I’m a marketer who builds real results. I’ve spent over 16 years helping businesses, especially in traditional industries like manufacturing, industrial, commercial, and service-based sectors, enter new eras of growth.

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I didn’t come to marketing through the usual path. I started in historical studies and journalism—researching, writing, and telling human stories. Eventually, I wrote my own book, and when I began promoting it, I learned the ins and outs of digital marketing and discovered an unrealized passion that I couldn't stop pursuing even when it became time to write something new. Before long, I was using those skills to help nonprofits and small businesses grow.

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After a few minor roles in the field, I landed my first marketing manager position at a luxury classic car restoration shop, where I helped double their revenue with smart, scrappy, customer journey and funnel marketing to sell projects up to $800k while maintain customer satisfcation and building loyal brand advocates. I wasn't afraid to get my hands dirty and also improve business practices and policies in onboarding, pricing, and customer service. As growth hacking founder Sean Ellis said, "Growth isn’t about a single hack or a standalone marketing tactic. It’s the result of aligning your entire organization around delivering a great customer experience."

 

From there, I've worked with increasingly larger companies and in industries like luxury building materials, specialty clothing, private social events, commercial cleaning, recycling, nonprofit, property development, psychology and wellness, and many more. As a consultant, I learned how to research and learn brand needs in a variety of fields and am confident I can adapt in any industry. I have an insatiable curiosity and a drive to constantly deepen my knowledge through research and learning, which allows me to quickly and profoundly understand the companies and audiences I work with. This thirst also keeps my strategy and techniques up to date on new trends and technology in marketing.

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My capacity for research and learning also led me to become a T shaped professional with broad experience across generalist marketing and deep specialty experience in creative strategy. 

 
In my career, I’ve also developed a leadership style rooted in collaboration, confidentiality, and effective communication. I’ve hired, trained, and mentored marketing teams from the ground up—including volunteer teams that require extra attention in training, motivation, and morale. I've created structure where there was none, aligning cross-functional partners around shared goals, and helping individuals grow into their strengths. I focus on setting a clear vision while empowering teams to take ownership, solve problems creatively, and stay connected to the bigger picture. Whether launching campaigns, navigating challenges, or scaling systems, I work to create teams that are not only effective but energized.
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I’m especially effective in spaces where marketing is just now being pursued and entire departments or systems need to be developed. I bridge the gap between traditional business and modern marketing, bringing a strategic mindset, technical know-how, and a no-nonsense approach to execution.

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If you’re looking for a marketer who can wear multiple hats, lead a team, and get measurable results—I’d love to talk.