GRAPHIC DESIGN | PRINT | VIDEO

CATALOG

I completely restructured and rewrote Fleetwood's product catalog, collaborating with the product manager, a design agency, and a printer to simplifying technical information while creating a cohesive narrative around the product line. It required balancing brand storytelling, technical accuracy, and usability across hundreds of pages. Further, I took product photography of our finishes and used design tools and final proof printer adjustments for extremely close color matches, something rarely, if ever, achieved in competitor materials.

POST CARD

ADVERTORIAL

VIDEO

Brewery Commercial

To create this video, I combined five independent clips. The clips had no sound to them, so I found multiple audio tracks of sounds like pouring a beer, beer fizzing, the slide of a beer across bar top, busy bar sounds, clinks for a toast and finally some fun music to carry through the theme.

INFOGRAPHICS

Animated Social Media Post for AIO Credit Creation

The social media strategy I created for AIO Credit Creation involved trying to post animated, infographic or designed posts several times each week. Competitor analysis determined that infographic posts were more sucessful for competition, but their strategy didn't take advantage of animation as a way to draw more attention to the post.

SOCIAL CAMPAIGNS

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