1. The Challenge

• Incomplete & Inaccessible Build: A previous developer used complex, custom Joomla code without clear contracts or deliverables, leaving the website unfinished and the client unable to manage or update content.

• Vendor Lockout & Communication Breakdown: The client lost access to their domain name and social media accounts due to poor vendor communication and a total halt in progress.

• Strict FinTech & Ecommerce Restrictions: The business model (credit repair/building) faced high-risk industry restrictions on payment processing, blocking standard e-commerce and subscription billing setups.

​​

2. Strategic Initiatives

Digital Recovery & No-Code Platform Transition

• Asset Retrieval: Reclaimed domain access, secured new hosting, and re-established SSL certification.

• Wix Website Redesign: Rebuilt the site on Wix to eliminate code-dependence, enabling the client to update and manage content independently.

• Brand Messaging & SEO: Authored brand-aligned messaging, SEO website copy, technical SEO, and ADA compliance configurations.

CRM & Email Automation Setup

• Configured Wix CRM for seamless lead and contact management.

• Developed email onboarding workflows to guide new users through next steps and improve customer retention.

Custom Ecommerce & High-Risk Payment Infrastructure

• Evaluated third-party payment processors compatible with credit-related financial services.

• Successfully integrated recurring subscription billing and direct payment capabilities despite industry restrictions.

Social Media Strategy & Content Creation

• Claimed and branded pages across Facebook, Instagram, and LinkedIn.

• Produced custom infographics, social graphics, and financial thought-leadership blog posts to build authority and kickstart top-of-funnel organic traffic.

​​

3. Results

• Complete Asset Ownership: Restored full ownership, transparency, and digital access to the client.

• Scalable No-Code Site: Delivered an accessible, fully designed e-commerce site that the client can manage independently.

• Compliant Payment Solution: Solved high-risk payment processor restrictions for seamless subscription billing.

• Automated Lead Management: Streamlined customer onboarding using automated CRM workflows.

• Multi-Platform Launch: Established an active, professional presence across primary social media channels.