Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Brand Refresh
Location
Southern California
Marketing Manager | Brand Strategy, Multi-Channel Campaigns, Dealer Engagement
The Company
Fleetwood designs high-end aluminum-framed sliding doors and windows for luxury modern homes. Renowned for precision and innovation, the brand is a top choice for architects and builders creating sleek, high-performance spaces.
The Challenge
No formal marketing strategy or department since its founding in 1961
Brand reputation impacted by service issues and pandemic-related delays
Declining dealer relationships and stalled regional growth
Limited visibility among architects, builders, and developers
Strategic Initiatives
1. Rebuilding Brand Reputation
Refined brand messaging to center quality, service, and homeowner value
Strengthened social proof via testimonials and dealer engagement
Elevated presence through AIA event sponsorships, trade shows, and community activations
2. Expanding Industry Presence
Empowered regional managers with branded materials and support
Increased architect outreach via AIA programs and trade events
Maintained visibility through key appearances at the International Builders’ Show (IBS)
3. Driving Multi-Channel Growth
Executed targeted print and digital ad campaigns to drive demand
Optimized digital presence: content strategy, social media, influencer partnerships
The Outcome
Renewed industry trust and improved dealer relationships
Increased brand presence across channels and trade events
Positioned Fleetwood for long-term growth in the luxury home market
